Meet the ServiceMaster Restore Marketing Manager

Vicky Tayler is the ServiceMaster Restore Marketing Manager and has successfully taken care of this role since January 2017.

Vicky has a wealth of experience in marketing, particularly as she successfully ran her own marketing consultancy business for several years. Now taking care of the  marketing for the ServiceMaster Restore brand, Vicky specialises in B2B and b2c marketing initiatives, website building and graphic design – all to attract the attention of other businesses.

The ServiceMaster Restore brand is brand new, although the services offered are 60 years old and Vicky has the exciting role of ensuring that it is recognised as the restoration brand of choice. Vicky implements marketing initiatives in line with her national marketing plan and works with franchise owners on a 1-2-1 basis to assist with their local marketing plans to help franchise owners to grow their businesses.

All in all, Vicky has an extremely valued role within the business as ‘marketing makes the phone ring’ – or so they say!

What is the role of a Marketing Manager?

The role of a Marketing Manager is to ensure that the brand is positioned in the most effective part of the market, to receive the most enquiries to be converted in to customers.

This is done effectively through researching the market, creating a marketing strategy, implementing marketing initiatives and reviewing their effectiveness afterwards. All before starting the whole process again.

Marketing takes such a huge part in business. The importance of a dedicated brand marketing manager is paramount, which is why we have one!

For more information on the ServiceMaster Restore Brand – call 0116 275 9005 or email franchisesales@servicemaster.co.uk to arrange a free, no obligation chat

Meet the ServiceMaster Clean Restore Operations Manager

Geoff Hayman joined the ServiceMaster Team in 2013 and takes care of the operational and technical needs of the ServiceMaster Restore franchise network.

Our franchise owners are in great hands with Geoff, as he has many years of experience in restoration and has BDMA Senior Technician status.

On hand for all operational and technical support, Geoff is on hand to give operational and technical support either over the telephone or in person on site visits. His knowledge and expertise are valued within the network in such a dangerous and unexpected sector.

What is the role of a Operations Manager?

The role of an operations manager is to support the franchise network by offering advice and direction surrounding the business services offered.

It’s about being on hand, much of the time to ensure that franchise owners do not have unanswered questions and feel that they can carry out their work knowing that they did the right thing.

It’s such an important role within the business and adds great value to our offering for prospective business owners who are looking for a well supported franchise opportunity.

For more information on the ServiceMaster Restore Brand – call 0116 275 9005 or email franchisesales@servicemaster.co.uk to arrange a free, no obligation chat

It’s a common misconception that you have to be cash rich to buy a franchise business. Entrepreneurs from all walks of life are able to buy a franchise through inheritance, redundancy, savings and of course, through finance.

Getting your ‘house’ in order

Obtaining finance is made easier if you have a good credit history and have your business plan ready.

Your credit history is something that you nurture over time. It’s an opportunity to show the banks and lenders that you are creditworthy. I.e. you will pay them back what you owe them.

A good business plan should be a detailed plan of what the investment (money borrowed from the bank) will be used for and how the return on investment will allow you to pay the borrowed sum back.

Fortunately, lenders like franchise models, like ServiceMaster Restore because they tend to be proven and as such, are less of a risk to borrow against. 

How much do you need?

It’s a good idea to consider the amount that you’ll need to borrow. There are many things associated with the cost of the franchise that isn’t included in the ‘start up package’.

These typically include, office equipment, vehicles, premises, registrations and insurances. So, it’s important to factor in these costs so that you ask for enough finance to cover all aspects of the business, but to also leave some ‘afloat’ for unexpected costs and cash flow.

What to ask your lender

You should ask your lender about their credit terms, such as amount, duration, fees, rates, covenants and any payment holidays that you might be eligible for.

Sources of funding

Most major banks, including Lloyds, Barclays, HSBC, NatWest to name just a few, support the financing of franchise businesses. There are also some specialist lenders that will also lend to those with a good credit history and a strong business plan.

Finance can certainly open doors for those individuals who are looking at franchise opportunities without the full investment amount. Speak to your high-street bank or a franchise finance lender for further information.

Everyone starts a business because they had a reason for doing so. Many reasons are the same, some different, but every reason is unique to the individual because it is their story.

It’s important to establish your ‘why’ before going in to a business. Particularly in choosing a sector or a format.

Common Why’s  

Here’s a short list of the common why’s our existing franchise base have told us ahead of starting their journey with our brand.

Lifestyle

Owning your own business can relieve you of the formality of working for someone else. You can dictate when you start, finish, the number of hours that you work.

Be your own boss

Some people are just born to own their own business. You typically realise this after working for someone else for a period of time. Some people like the thought of being their own boss for the sense of power and status.

I can do it better

There is nothing worse than watching someone run a business poorly. However, what it does create is an aspiring entrepreneur with a benchmark and a goal to be better. Healthy competition never hurt anyone.

Gap in the market

Spotting a gap in the market and having an urge to fill it is a great way to get in to business with a genuine demand.

Interest in money

It’s apparently what makes the world go around and some of us are orientated around it. Having a desire to make money is a good reason to go in to business because you will have the drive and ambition to make it work.

Future nest egg

Some of us intend to build an asset as a nest egg. Something to look forward to at retirement, or to perhaps bring it forward.

Redundancy/inheritance/savings

Often individuals receive a sum of money and instead of buying ‘material things’, choose to invest it in a business opportunity in the hope that it grows and multiplies to become a bigger asset for the future.

When you know your why, why not discuss how a franchise opportunity can help you to fulfil it. Contact 0116 275 9005 or email franchisesales@servicemaster.co.uk to discuss further 

Long before the Coronavirus pandemic, some training courses have always been offered as distance learning opportunities. However, in the franchise world, and in particular for ServiceMaster Restore Franchise, we have always held training centrally, at our Franchise Support Centre in Leicester.

Several new territories

Whilst some business operations had no choice but to temporarily pause, our franchise recruitment function continued with many prospective business owners re-evaluating their options due to the current uncertainty. As such, we agreed several new territories across our brands and as a consequence, would need to arrange training academies ahead of their planned opening dates.

Fully virtual

Due to social distancing and limited numbers of staff within the office, we decided to make all training academies fully virtual for the foreseeable. This bold move was an easy decision for us to ensure the maximum safety of both our prospective business owners and our employees at ServiceMaster House.

Latest technology

Fortunately, our IT department made the transition to virtual easy through the use of the very latest in technology and specialist IT systems. Much of the academy is now held through Microsoft Teams calls, using its functionality in screen sharing to keep the sessions interactive and avoid video call fatigue.

Interactive sessions

Prospective franchisees can expect the same level of insight in to their new business, if not more through informative and interactive sessions from all of the key members of the team.

Comfort & Safety

All staff members who would typically be involved in an academy, continued to be involved, but from the comfort and safety of their home office. We even succeeded in holding a graduation with many staff members from around the business to welcome the new business owner in to their retrospective network.

We are looking forward to holding many more virtual training academies throughout the rest of the year in our commitment to swapping physical handshakes for virtual ones.

We are undoubtedly in unchartered territory at present due to the Covid-19 pandemic and as such, here’s a few things what we have learnt throughout the pandemic so far;

Working from home is encouraged where possible, so remote working has been extremely useful.

Maintaining a clean environment and taking personal hygiene seriously are essential to reducing the spread of the virus, as such cleaning routines have been heightened.

Online sales have rocketed which has seen services and products that can be bought online have weathered well.

Flexibility is a must in navigating childcare, working and home life due to school and nursery closures and the need to work.

We’re stronger together in beating the virus.

The above learnings truly do reflect in to our franchise opportunity and have reminded us why a franchise is a great platform to go in to business.

A ServiceMaster Restore franchise, allows for the business admin to be operated from a home. This has been particularly helpful for our business owners in staying home to stay safe through the use of remote IT systems. Working from a home office also allows for greater flexibility, which has been a must for our business owners who have found themselves performing the duties of a teacher one moment, and running a business the next.

Cleaning and sanitisation are ‘buzz words’ at present and both have been throughout the pandemic. Because of our experience as a franchisor in this sector, we’ve not only been able to support our franchises in the cleaning sector, but our other franchise brands too with information on sanitisation, PPE and general best practise for hygiene.

ServiceMaster Restore benefit from a state-of-the-art website and two of our other brands within ServiceMaster utilise e-commerce software to sell cleaning services online. Having a strong online presence has helped to ensure that consumers find all of the information that they require and can buy online in without leaving the comfort of their own home to do so.

Finally, one of the reasons that many individuals join a franchise is because you are in business for yourself, but not by yourself. This mantra flows through everything that we do and in particular has been comforting to our business owners who have needed extra support throughout the pandemic from not only us as the franchisor, but also from the network of other business owners.

ServiceMaster Brands Stronger Together.

It is no surprise that many individuals are turning to home-based business opportunities because of the Coronavirus pandemic, but also to avoid the strains of the daily commute to work and the inflexibility of being tied to the office.

There are many benefits from operating your business from your home initially, such as;

Reduced overheads

Take the strain off of your initial set up costs by working from home and not paying to rent or buy office space.

Increased flexibility

Working from home makes allowances for those times when you might need to be around to take a parcel, let an engineer in or get a few jobs done around the home whilst you work.

No commute

The commute is said to be one of the most stressful parts of the working day. When you work from home, you don’t have this, so you can either choose to spend the time you would have been commuting, doing something for yourself, or by putting that extra time in to building a great business.

You also save on the travelling costs whether it’s by car or a form of public transport.

Location independence

By working from home, you aren’t confined to working in a certain location. Working remotely takes away your location so that you can work anywhere to get the job done. Great if you are thinking about running your business from a second home, here or abroad.

Covid-19

The year 2020, could also be named the year of home working, where individuals are encouraged to work from home where possible to maintain a social distance from others. For those businesses who have a work from home set up already – this hasn’t presented any problems. It’s great news that many of our business owners have been able to do this from day 1.

Challenges

As much as there are benefits to working from home, the drawbacks can include being lonely, not having access to some resources and feeling less motivated to work due to home distractions. These all can be overcome by utilising video conferencing technology to keep in touch with team members for company and motivation, as well as having the occasional trip out of the home office to utilise resources.

Many of our ServiceMaster Restore franchise businesses choose to operate their business from their home rather than an office. For further information, speak to a member of our franchise sales team on 0116 275 9005 or email franchisesales@servicemaster.co.ukfor further information 

We wanted to share the benefits of being a national brand to partner up with, with the opportunity to invest at a local level. A franchise truly does help to give back to your community.

Our brands open doors

ServiceMaster Restore is not only established nationally, but globally too. Clients are much more likely to choose a service from a name that they recognise, over a name that is unfamiliar.

Local business, local employees

Employees may be more inclined to work for you knowing that the business is locally owned, but is backed by a global brand, such as ServiceMaster Restore. Often employees worry that their employer may be ‘here today, gone tomorrow’ and see comfort in a well-recognised brand like us, with some legacy.

It’s always good to employ locally too to give back to the local community.

Here today, here tomorrow

Not all local businesses cut the mustard. According to the British Franchise Association, failure rates are as high as 91 percent for non-franchised small businesses in the 1st year of trading. A proven business model, established brand and support from a world-renowned franchisor can help you to be here today and here tomorrow, so that your community can get used to seeing you!

Adding to your community

Your local community can rest assured that the new addition to the community (your ServiceMaster Restore franchise) will be fully supported by a globally known franchisor.

A franchise can give you a platform to help you to invest in your local community, as well as yourself, with the support of a nationally known brand behind you.

In our case, we are a global brand, offering a proven business model, to give you the recipe of success for starting a disaster restoration business locally. Call 0116 275 9005 to start your journey today.

Planning and setting goals are very much part of your whole journey with ServiceMaster Restore franchise. We encourage and work with you to put plans in place and implement them, so that you can achieve your goals in business.

Here’s what you need to know;

Business planning

Before joining the franchise, you will be asked to create a business plan, and within that, you will need to share your goals for the business over its first few years and up to the end of the franchise agreement (5 years).

A business plan is also an element of what is required when applying for business finance, so do remember to make sure that it is as clear to follow for someone else as it is for you.

Goal setting

Goals in business could be related to anything, such as, a number of customers, revenue milestone or growth of the business by a certain amount, by a certain date.

When setting goals, it is useful to use the popular acronym ‘SMART’. Possibly the most common version that is used is, S for specific, M for measurable, A for achievable, R for relevant and T for time-bound.

Motivation

It is important to remember that not everyone can be as motivated as you are because after all, it is your business.

Having a goal to work towards creates motivation not only for yourself, but for your team members too. A communal (or company) goal can help to motivate everyone, as the whole team contribute towards it, especially if there is a reward at the end of the tunnel.

Measure of success

Without setting goals in the first place, you would find it difficult to measure success. Achieving a goal is a strong measurement of success and often delivers a feeling of accomplishment and satisfaction, both of which are extremely healthy in business.

For further information on the initial ServiceMaster Restore business plan or to discuss our common goals as a franchise network, get in touch today.

A discovery day is an important part of the journey that you will find yourself on, when looking to partner up with a franchise. Traditionally, you would be invited to the central office, to meet with the key members of the team who would support you in your new venture.

However, due to the unprecedented situation that COVID-19 has brought upon us, we have had to look closely at how we can ensure that we don’t remove discovery days from the process entirely, but make them work just as well remotely, without the need for a physical visit

We are pleased to be able to offer virtual discovery sessions to those who are interested in finding more about our brand. Here’s how they benefit everyone involved:

No travel

A virtual discovery session removes the need to travel to see us. So, no time spent in the car or on public transport and no costs involved in coming to see us.

Reduced commitment

Travelling hundreds of miles to see us is understandably a large commitment, especially if you are not totally sold on the idea. By removing the miles between us, we feel that it’s much less of a commitment to join and decide whether the opportunity is for you or not. Nothing lost, but potentially a whole lot gained!

Added flexibility

From our point of view, because they take less time (we don’t make them as long because virtual boredom is a thing!), we can fit more in and thus hold them more often, so that more individuals have an opportunity to join.

More participants

Because of the reduced commitment, no need to travel and added flexibility, our virtual discovery sessions do get a really good turnout (although numbers are limited). It is always beneficial to hear from others about what they are looking for in a franchise and to listen to their questions being answered, as you may never have thought of asking them yourself!

If you would like to secure a place on our next Virtual Discovery Session, get in touch with a member of the team today!